rehabdesign™ has designed the brand identity and a host of promotional material for this years Adult Learners’ Week.
Adult Learners’ Week is an annual week-long national campaign organised each May by the National Institute of Adult Continuing Education (NIACE). It seeks to engage and inspire people to pursue adult learning - either to catch up on skills not learnt at school, to learn for or at work, or to learn for fun.
It is the UK’s largest learning campaign, and promotes education and training for adults, provides access to information and guidance, motivates more adults to participate in learning opportunities and celebrates the learning achievements of adult learners through regional and national awards. It is a collaborative venture between education and training providers, broadcasters, and national and local government.
The week has the backing of the Department for Education and Skills and the European Social Fund and is also supported nationally and locally by a raft of prestigious organisations as diverse as Prudential, Ofcom, the Office of Communications, Jobcentre Plus, the Co-op, Royal Mail, Ufi/learndirect, broadcasters - including the BBC, Channel 4 and ITV - and City and Guilds.
