The band “OK Go” dreamed up the idea of a massive Rube Goldberg machine for their next music video — and Adam Sadowsky’s team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation.

Watch the TED talk by Adam Sadowsky

Other entries on: miscellany, advertising, art, design, film, ideas, internet, music, technology, fashion, websites

lewisham-smile-campaign.jpg

rehabdesign were recently commissioned to create an identity for NHS Lewisham’s new dental campaign. Once created it was rolled out across billboards, phoneboxes, bus shelters, posters and leaflets.

Other entries on: advertising, ideas, illustration, rehabdesign

bus.jpg

http://ruletheweb.co.uk/b3ta/bus/

Other entries on: advertising, branding, design, film, ideas, internet

2001.jpg

An interesting little article on film poster typography can be read here.

Other entries on: advertising, design, film, typography

homer.jpg

A doughnut-brandishing Homer Simpson has been painted next to the giant on the hill above Cerne Abbas, Dorset, to promote the new Simpsons film.

Read more here.
See more here.

Other entries on: advertising, film, ideas, illustration, animation