The band “OK Go” dreamed up the idea of a massive Rube Goldberg machine for their next music video — and Adam Sadowsky’s team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation.

Watch the TED talk by Adam Sadowsky

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Take a look and listen to this. Use your keyboard for better control.

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http://ruletheweb.co.uk/b3ta/bus/

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Happy new year and welcome to the International Year of the Potato

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Check out possibly the world’s first interactive music video by Arcade Fire at www.beonlineb.com

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Google learnt that if they had a black screen, taking into account the huge number of page views, according to calculations, 750 mega watts/hour per year would be saved. In response they created a black version of its search engine, called Blackle. It has the exact same functions as the white version, but with obviously lower energy consumption.

In January 2007 a blog post titled Black Google Would Save 750 Megawatt-hours a Year proposed the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages.

Google believe that there is value in the concept because even if the energy savings are small, they all add up. Secondly they feel that seeing Blackle every time you load your web browser it reminds you that we need to keep taking small steps to save energy.

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Feast your eyes on these beauties…

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