rehabdesign™ were recently commissioned by NIACE (National Institute of Adult Continuing Education) to design and print a 32 page ‘motivational’ magazine.The publication aims to highlight the benefits and opportunities available in learning and to publicise Adult Learning Week, the largest celebration of learning in the UK, and one of the country’s largest ‘not for profit’ campaigns. The purpose of the campaign is to celebrate the achievements of adult learners and in doing so, motivate others to get involved.
New Horizons, is primarily a promotional tool to deliver key campaign messages to the target audience of ‘potential’ adult learners. Presented as a glossy easy-to-read bite-sized magazine, it acts as a call to action for the campaign helpline (learndirect), contains information and advice on learning opportunities, includes tips for gaining employment and training, and highlights success stories; all used at motivational triggers for the reader. It is distributed throughout England via relevant providers and public-facing bodies.